TY  - BOOK
AU  - Chaffey,Dave
AU  - Smith,P.R.
TI  - Emarketing excellence: planning and optimizing your digital marketing 
SN  - 9780415533355 (hbk.) 
U1  - 658.8002854678  22
PY  - 2013///
CY  - London, New York, United States
PB  - Routledge
KW  - Internet marketing
KW  - BUEsh
KW  - January2014
N1  - Index : p. 603-613; Glossary : p. 584-602; Bibliography : p. 580-583
ER  -