01622pam a2200349 i 4500 016417872 OSt 20180128103358.0 130408s2013 enka b 001 0 eng 9781408272367 (pbk.) 1408272369 (pbk.) (UkOxU)019501516 UK-WkNB eng UK-WkNB EG-ScBUE 22 658.83 MAL Malhotra, Naresh K., 20889 Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. Arab world ed. Harlow, Essex : Pearson Education Limited, c.2013. 936 p. : ill. ; 28 cm. Index : p.917-932. Glossary : p. 890-916. Bibliography : p. 851-888. While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover. Marketing research. 20890 BUEsh Marketing research 20891 Methodology. BUEsh BUEsh COMAME August 2016 Text book 33728 Baalbaki, Imad B., 34464 Nasr Bechwati, Nada, 34465 ddc BB 658.83 MAL 17761 17733 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-14 purchase 0 658.83 MAL 000035080 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-14 purchase 12 51 658.83 MAL 000035081 2025-07-15 00:00:00 2018-09-23 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-14 purchase 19 49 658.83 MAL 000035082 2025-07-15 00:00:00 2019-10-16 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-14 purchase 14 64 658.83 MAL 000035083 2025-07-15 00:00:00 2018-12-15 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-14 purchase 18 88 658.83 MAL 000035084 2025-07-15 00:00:00 2020-09-13 BB 0 0 ddc 000025421 0 0 MAIN MAIN 1ST 2015-10-05 Purchase 13 44 658.83 MAL 000030935 2025-07-15 00:00:00 2019-10-12 BB