01093nam a22003135i 4500 17716 17688 016241854 EG-ScBUE 20191219111544.0 121203t20132013mauac f b 001 0 eng d 9780273779414 (paperback) 0273779419 (paperback) EG-ScBUE eng rda EG-ScBUE EG-ScBUE 658.827 KEL 22 Keller, Kevin Lane, 1956- author. 30982 Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Fourth edition. Global edition. Boston, Mass. ; London : Pearson Education, [2013] c2013 590 pages : illustrations (color), portraits (chiefly color) ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Brand name products Management. BUEsh 34318 BUEsh BUSADM October2013 ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-30 purchase 0 658.827 KEL 000029528 2025-07-15 00:00:00 2013-10-30 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-30 10 16 658.827 KEL 000029529 2025-07-15 00:00:00 2021-10-10 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-30 purchase 22 39 658.827 KEL 000029533 2025-07-15 00:00:00 2019-10-02 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-03 purchase 16 29 658.827 KEL 000035016 2025-07-15 00:00:00 2019-12-31 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-11-03 purchase 12 78 658.827 KEL 000035017 2025-07-15 00:00:00 2025-05-14 BB