TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461935
U1  - 658.802 22
PY  - 2011///
CY  - London, Philadelphia, United States, New Delhi
PB  - Kogan Page
KW  - Communication in marketing
KW  - September2013
KW  - October2014
KW  - BUSADM
KW  - reading book
N1  - Index : p. 471-483; Reprint of the 2011 ed; Includes bibliographical references.; New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media
ER  -