01639cam a2200325 a 4500 16524493 20141028142513.0 101029r20112012xxka fr2b 001 0 eng d 2010045798 9780749461935 0749461934 9780749461942 0749461942 EG-ScBUE 658.802 22 SMI Smith, P. R. (Paul Russell), 1957- 34808 Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook. 5th ed., reprinted. London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011. xviii, 483 p. : ill. (col.) ; 25 cm. Index : p. 471-483. Reprint of the 2011 ed. Includes bibliographical references. New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media. Communication in marketing 3309 September2013 October2014 BUSADM reading book 34232 Zook, Ze 33893 ddc BB 658.802 SMI 17592 17564 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-01 purchase 3 12 658.802 SMI 000029182 2025-07-15 00:00:00 2018-10-15 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-01 purchase 2 8 658.802 SMI 000029183 2025-07-15 00:00:00 2018-10-16 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-10-01 purchase 2 18 658.802 SMI 000029184 2025-07-15 00:00:00 2018-10-15 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2014-10-28 purchase 5 10 658.802 SMI 000036849 2025-07-15 00:00:00 2019-03-06 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2014-10-29 purchase 2 2 658.802 SMI 000036855 2025-07-15 00:00:00 2022-09-29 BB