TY - BOOK AU - Solomon,Michael R. AU - Rabolt,Nancy J. TI - Consumer Behavior: in Fashion SN - 0131714740 (alk. paper) U1 - 687.0688 22 PY - 2009/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - Fashion merchandising KW - Clothing and dress KW - Marketing KW - Consumer behavior KW - Consumers' preferences KW - Consumers KW - Psychology KW - Consumer protection KW - Bus KW - March2013 N1 - Includes bibliographical references and index ER -