03638cam a2200289 a 45000010009000000050017000090080041000260100017000670200025000840200022001090820019001312450078001502600043002283000039002715040041003105052333003516500048026846530019027327000028027517000026027799420012028059990017028179520117028349520132029519520133030839520132032161657829720130311143030.0101214s2012    caua     b    000 0 eng    a  2010051833  a9781412996037 (pbk.)  a1412996031 (pbk.)00a658.8222bCAS00aCases in Marketing Management /cedited by Kenneth E. Clow, Donald Baack.  aThousand Oaks, Calif. :bSAGE,cc2012.  aix, 523, [21] p. :bill. ;c24 cm.  aIncludes bibliographical references.0 aMachine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa. 0aMarketingxManagementvCase studies.932799  bBuscMarch20131 aClow, Kenneth E.9199921 aBaack, Donald.919995  2ddccBB  c17347d17319  00102ddc40708BaccahaMAINbMAINc1STd2013-03-11epurchasel0o658.8 CASp000028453r2025-07-15 00:00:00yNB  00102ddc40708BaccahaMAINbMAINc1STd2013-03-11epurchasel2m3o658.8 CASp000028454r2025-07-15 00:00:00s2017-04-26yBB  00102ddc40708BaccahaMAINbMAINc1STd2013-03-11epurchasel3m18o658.8 CASp000028455r2025-07-15 00:00:00s2018-04-04yBB  00102ddc40708BaccahaMAINbMAINc1STd2013-03-11epurchasel3m5o658.8 CASp000028456r2025-07-15 00:00:00s2018-02-10yBB