03076cam a2200241 a 4500 16578297 20130311143030.0 101214s2012 caua b 000 0 eng 2010051833 9781412996037 (pbk.) 1412996031 (pbk.) 658.8 22 CAS Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. Thousand Oaks, Calif. : SAGE, c2012. ix, 523, [21] p. : ill. ; 24 cm. Includes bibliographical references. Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa. Marketing Management Case studies. 32799 Bus March2013 Clow, Kenneth E. 19992 Baack, Donald. 19995 ddc BB 17347 17319 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-03-11 purchase 0 658.8 CAS 000028453 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-03-11 purchase 2 3 658.8 CAS 000028454 2025-07-15 00:00:00 2017-04-26 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-03-11 purchase 3 18 658.8 CAS 000028455 2025-07-15 00:00:00 2018-04-04 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-03-11 purchase 3 5 658.8 CAS 000028456 2025-07-15 00:00:00 2018-02-10 BB