01444cam a22002654a 45000010009000000050017000090080041000260200015000670200018000820820023001002450057001232600063001803000026002434400034002695040064003035050298003676500049006656530022007147000038007369420012007749990017007869520133008039520121009369520121010571353418920130226111737.0040323s2005    nju      b    001 0 eng    a0131848143  a978013184814600a174.96588222bETH00aEthical Marketing /cPatrick E. Murphy ... [et al.].  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2005.  axxi, 266 p. ;c23 cm. 0aBasic ethics in action932709  aIncludes bibliographical references (p. 248-257) and index.0 aEthical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. 0aMarketingxMoral and ethical aspects.932710  bBuscFebruary20131 aMurphy, Patrick E.,d1948-932711  2ddccBB  c17321d17293  00102ddc40708BaccahaMAINbMAINcLOWd2013-02-26epurchasel1o174.96588 ETHp000028362r2025-07-15 00:00:00s2014-12-02yBB  00102ddc40708BaccahaMAINbMAINcLOWd2013-02-26epurchasel0o174.96588 ETHp000028363r2025-07-15 00:00:00yBB  00102ddc40708BaccahaMAINbMAINcLOWd2013-03-26epurchasel0o174.96588 ETHp000028633r2025-07-15 00:00:00yBB