01033cam a22002294a 4500 13534189 20130226111737.0 040323s2005 nju b 001 0 eng 0131848143 9780131848146 174.96588 22 ETH Ethical Marketing / Patrick E. Murphy ... [et al.]. Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. xxi, 266 p. ; 23 cm. Basic ethics in action 32709 Includes bibliographical references (p. 248-257) and index. Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. Marketing Moral and ethical aspects. 32710 Bus February2013 Murphy, Patrick E., 1948- 32711 ddc BB 17321 17293 0 0 ddc 0 0 Baccah MAIN MAIN LOW 2013-02-26 purchase 1 174.96588 ETH 000028362 2025-07-15 00:00:00 2014-12-02 BB 0 0 ddc 0 0 Baccah MAIN MAIN LOW 2013-02-26 purchase 0 174.96588 ETH 000028363 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN LOW 2013-03-26 purchase 0 174.96588 ETH 000028633 2025-07-15 00:00:00 BB