<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01222cam a2200325 i 4500</leader>
  <controlfield tag="001">17302385</controlfield>
  <controlfield tag="003">EG-ScBUE</controlfield>
  <controlfield tag="005">20230319111640.0</controlfield>
  <controlfield tag="008">120517t2013    maua   f b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780132135467 (alk. paper)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0132135469</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">EG-ScBUE</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">EG-ScBUE</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">796.0688</subfield>
    <subfield code="2">22</subfield>
    <subfield code="b">FET</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Fetchko, Michael J.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">32701</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Sports Marketing /</subfield>
    <subfield code="c">Michael J. Fetchko, ISM USA/Point Park University, Pittsburgh Center for Sports Media and Marketing, Donald P. Roy, Middle Tennessee State University, Kenneth E. Clow, University of Louisiana at Monroe.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">First edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">Pearson Education Limited,</subfield>
    <subfield code="c">[2013]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">c2013</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxi, 391 pages :</subfield>
    <subfield code="b">color illustrations ;</subfield>
    <subfield code="c">30 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Sports</subfield>
    <subfield code="x">Marketing.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">32702</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="c">February2013</subfield>
    <subfield code="b">GGEN</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="v">Reading book</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Roy, Donald P.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">32703</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Clow, Kenneth E.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">19992</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">17318</subfield>
    <subfield code="d">17290</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">2ND</subfield>
    <subfield code="d">2013-02-25</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">6</subfield>
    <subfield code="m">2</subfield>
    <subfield code="o">796.0688 FET</subfield>
    <subfield code="p">000028351</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2019-05-26</subfield>
    <subfield code="w">2013-02-25</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">2ND</subfield>
    <subfield code="d">2013-02-25</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">10</subfield>
    <subfield code="m">10</subfield>
    <subfield code="o">796.0688 FET</subfield>
    <subfield code="p">000028352</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2024-10-15</subfield>
    <subfield code="w">2013-02-25</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
