TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 0138137455 (International ed. : pbk.)
U1  - 796.0698 22
PY  - 2009///]
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Sports
KW  - United States
KW  - Marketing
KW  - BUEsh
KW  - February2013
KW  - GGEN
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -