<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01138nam a2200301 i 4500</leader>
  <controlfield tag="001">014617707</controlfield>
  <controlfield tag="003">EG-ScBUE</controlfield>
  <controlfield tag="005">20230319121800.0</controlfield>
  <controlfield tag="008">080506t2009    njuac  f b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0138137455 (International ed. : pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780138137458 (International ed. : pbk.)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">EG-ScBUE</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">EG-ScBUE</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">796.0698</subfield>
    <subfield code="2">22</subfield>
    <subfield code="b">SHA</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Shank, Matthew D.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">32699</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Sports marketing :</subfield>
    <subfield code="b">a strategic perspective /</subfield>
    <subfield code="c">Matthew D. Shank, Ph.D. dean, School of Business Administration and professor of Marketing, University of Dayton.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Fourth edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Upper Saddle River, N.J. :</subfield>
    <subfield code="b">Pearson Prentice Hall,</subfield>
    <subfield code="c">[2009]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">c2009</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 453 pages :</subfield>
    <subfield code="b">illustrations, portraits ;</subfield>
    <subfield code="c">26 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Sports</subfield>
    <subfield code="z">United States</subfield>
    <subfield code="x">Marketing.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">32700</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="c">February2013</subfield>
    <subfield code="b">GGEN</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="v">Reading book</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">17317</subfield>
    <subfield code="d">17289</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">2ND</subfield>
    <subfield code="d">2013-02-25</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">3</subfield>
    <subfield code="m">3</subfield>
    <subfield code="o">796.0698 SHA</subfield>
    <subfield code="p">000028347</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2015-05-16</subfield>
    <subfield code="w">2013-02-25</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">2ND</subfield>
    <subfield code="d">2013-02-25</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">8</subfield>
    <subfield code="m">10</subfield>
    <subfield code="o">796.0698 SHA</subfield>
    <subfield code="p">000028348</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2020-01-18</subfield>
    <subfield code="w">2013-02-25</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">2ND</subfield>
    <subfield code="d">2013-02-25</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">1</subfield>
    <subfield code="m">5</subfield>
    <subfield code="o">796.0698 SHA</subfield>
    <subfield code="p">000028349</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2013-02-25</subfield>
    <subfield code="w">2013-02-25</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
