01614nam a22002297a 4500 130224s2011 mau||||| |||| 001 0 eng d 9780132546133 : 658.816 NAG 22 Nagle, Thomas T. 32691 The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. 5th ed. Boston : Prentice Hall, c2011. xiv, 334 p. : ill. ; 24 cm. Includes bibliographical references and index. Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. Pricing. 32692 Marketing Decision making 32693 Bus Hogan, John E. 32694 Zale, Joseph. 32695 ddc BB 658.816 NAG 17315 17287 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-24 purchase 1 658.816 NAG 000028341 2025-07-15 00:00:00 2015-11-23 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-24 purchase 0 658.816 NAG 000028342 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-24 purchase 1 5 658.816 NAG 000028343 2025-07-15 00:00:00 2013-02-25 BB