01015pam a2200289 a 4500 015408039 Uk 20130218104511.0 091028s2011 nyuab b 001 0 eng|d 0071220607 (pbk.) 9780071220606 (pbk.) 659.1 22 ARE Arens, William F. 32628 Contemporary Advertising and Integrated Marketing Communications / William F. Arens. 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens. New York : McGraw-Hill Higher Education, c2011. xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm. "International student edition" --cover. Previous ed.: 2009. Formerly CIP. Uk Includes bibliographical references and index. Advertising. 32629 Bus February2013 Weigold, Michael F., 1958- 32630 Arens, Christian. 32631 ddc BB 17300 17272 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-18 purchase 2 659.1 ARE 000028272 2025-07-15 00:00:00 2014-03-06 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-18 purchase 17 67 659.1 ARE 000028273 2025-07-15 00:00:00 2021-06-12 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-26 purchase 20 68 659.1 ARE 000028371 2025-07-15 00:00:00 2020-09-23 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-26 purchase 16 75 659.1 ARE 000028372 2025-07-15 00:00:00 2022-03-03 BB