01042cam a22002534a 4500 16450499 20130211120031.0 100908s2008 nyua b 001 0 eng d 0071508287 9780071508285 658.800285 22 VOL Vollmer, Christopher. 32553 Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt. New York : McGraw-Hill, c2008. 215 p. : ill. ; 21 cm. Includes bibliographical references and index. The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here. Internet marketing. 32554 Consumer behavior. 32555 Marketing. 32556 Bus February2013 Precourt, Geoffrey. 32557 ddc BB 17280 17252 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-11 purchase 0 658.800285 VOL 000028165 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-11 purchase 0 658.800285 VOL 000028166 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2013-02-11 purchase 2 1 658.800285 VOL 000028167 2025-07-15 00:00:00 2015-12-21 BB