TY  - BOOK
AU  - Caywood, Clarke L.
TI  - The Handbook of Strategic Public Relations and Integrated Marketing Communications
SN  - 0071767460 
U1  - 659.2 
PY  - 2012///
CY  - Maidenhead
PB  - McGraw-Hill Professional
KW  - Public relations
KW  - Communication in management
KW  - Communication in marketing
KW  - Bus
KW  - October2012
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -