01851cam a22002775a 4500 16777719 20161010135318.0 110513s2012 nyua fr 000 0 eng d 9780273740933 EG-ScBUE eng EG-ScBUE EG-ScBUE 658.802 22 HOO Hooley, Graham J. 4411 Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. Marketing strategy and competitive positionin 5th ed. New York : Pearson Financial Times / Prentice Hall, 2012. xv, 578 p. : ill. ; 29 cm. Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing. Target marketing. 4412 BUEsh Marketing Management. 3301 BUEsh BUEsh BUSADM September2012 October2016 Piercy, Nigel. 4119 Nicoulaud, Brigitte. 30992 ddc BB 17033 17005 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 purchase 190.00 3 0 658.802 HOO 000027429 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 190.00 3 12 91 658.802 HOO 000027430 2025-07-15 00:00:00 2018-09-30 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 purchase 190.00 3 9 112 658.802 HOO 000027431 2025-07-15 00:00:00 2018-10-01 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 purchase 190.00 3 15 80 658.802 HOO 000027433 2025-07-15 00:00:00 2018-10-01 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 purchase 190.00 3 11 122 658.802 HOO 000027434 2025-07-15 00:00:00 2022-02-20 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2012-09-27 purchase 190.00 3 10 18 658.802 HOO 000027435 2025-07-15 00:00:00 2019-01-03 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-10-10 Purchase 350.00 11 53 658.802 HOO 000033963 2025-07-15 00:00:00 2020-10-22 BB