TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing Research: An Applied Approach 
SN  - 0136094236
U1  - 658.83 22
PY  - 2010///
CY  - Boston
PB  - Prentice Hall, 
KW  - Marketing research
KW  - Methodology
KW  - Bus
KW  - October2011
N1  - Includes bibliographical references and indexes
ER  -