01772nac a22002531u 4500 081021s2012 mau|||||r|||| 001 0 eng d 2004029593 027375243X 9780273752431 658.8 KOT 22 Kotler, Philip. 9038 Principles of Marketing / Philip Kotler, Gary Armstrong. 14th ed. Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012 1 v.; ill. [some col.]; 24 cm. this copy has tea or coffee splotch at the end . Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Marketing. 9039 BUEsh BUEsh September2011 Armstrong, Gary. 9040 http://www.pearsonglobaleditions.com/mymarketinglab For obtaining access codes, please call the library on Ext. 1372 BB 658.8 KOT ddc 16102 16102 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 180.00 2 658.8 KOT 000024961 2025-07-15 00:00:00 2013-11-20 225.00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 13 35 658.8 KOT 000024962 2025-07-15 00:00:00 2017-09-26 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 Purchase 19 19 658.8 KOT 000024963 2025-07-15 00:00:00 2019-11-20 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 18 38 658.8 KOT 000024964 2025-07-15 00:00:00 2017-04-18 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 13 44 658.8 KOT 000024966 2025-07-15 00:00:00 2015-11-18 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 17 61 658.8 KOT 000024968 2025-07-15 00:00:00 2016-10-03 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 17 58 658.8 KOT 000024969 2025-07-15 00:00:00 2015-11-24 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-09-29 purchase 17 14 658.8 KOT 000024970 2025-07-15 00:00:00 2021-12-01 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2018-01-21 2 24 658.8 KOT 000042745 2025-07-15 00:00:00 2019-11-16 BB