01954cam a22003258a 4500 15315239 20101019143607.0 080604s2009 mau 001 0 eng 2008024615 0205569900 (alk. paper) 9780205569908 (alk. paper) DLC DLC HM1221 .B63 2009 659.2 22 BOB Bobbitt, William R. (William Randy) 23268 Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan. 2nd ed. Boston : Allyn & Bacon/Pearson, 2009 c2009. 270 p. : ill.; 22 cm. new nonfiction2011 Includes bibliographical references and index. Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues . Public relations. 23269 Sullivan, Ruth, 1955- 23270 ddc BB 15165 15165 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-21 purchase 180.00 0 659.2 BOB 000023356 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-21 purchase 180.00 0 659.2 BOB 000023357 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-21 purchase 180.00 1 659.2 BOB 000023358 2025-07-15 00:00:00 2011-12-18 BB