TY  - BOOK
AU  - Wilson,Tony
TI  - Global Advertising, Attitudes and Audiences
T2  - Routledge advances in management and business studies
SN  - 0415875978
AV  - HF5823 .W52 2010
U1  - 659 22
PY  - 2011///
CY  - New York, NY
PB  - Routledge
KW  - Advertising
KW  - Telemarketing
KW  - Bus
KW  - April2011
N1  - Includes bibliographical references and index; Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding
ER  -