01744cam a22003498a 4500 16098182 20101115121717.0 100219s2010 nyu b 001 0 eng 2010005071 0415875978 9780415875974 DLC DLC HF5823 .W52 2010 659 22 WIL Wilson, Tony. 23227 Global Advertising, Attitudes and Audiences / Tony Wilson. 1st ed. New York, NY : Routledge, c2011. 1007 xiv, 167 p. ; 24 cm. Routledge advances in management and business studies ; 44 23228 Includes bibliographical references and index. Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding. Advertising. 23229 Telemarketing. 23230 Bus April2011 ddc BB 15152 15152 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-20 purchase 430.00 2 2 659 WIL 000023273 2025-07-15 00:00:00 2012-05-06 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-20 purchase 430.00 1 659 WIL 000023274 2025-07-15 00:00:00 2019-10-16 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2011-04-20 purchase 430.00 0 659 WIL 000023275 2025-07-15 00:00:00 BB