00986nac a22002771u 4500 081016t xxu||||| |||| 00| 0 eng d 010032919 9780071105897 0071105891 www.bl.uk 659.1 BEL George E. Belch. 19815 Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. 7th ed. International ed. Boston : McGraw-Hill/Irwin , 2007 xxv, 820 p.: col. ill. ; 28 cm. The McGraw-Hill/Irwin series in marketing 19816 Distributer: Bacca. Includes bibliographical references and index. Michael Belch. 19817 Advertising. 19818 Sales promotion. 19819 Communication in marketing. 19820 622 Belch, Michael A. BB 659.1 BEL ddc 14705 14705 0 0 ddc 0 0 MAIN MAIN 1ST 2010-09-22 purchase 4 13 659.1 BEL 000001619 2025-07-15 00:00:00 2017-05-08 BB