01196cam a2200325 a 4500 13782225 20161109150501.0 041115s2006 ohua |rb 001 0 eng 2004116550 0324289561 (student ed. with InfoTrac) 0324320159 (student ed.) 0324317182 (instructor's ed. with InfoTrac) DLC DLC DLC pcc HF5821 .O34 2006 659.1 22 OGU O'Guinn, Thomas C. 12896 Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 4th ed. Mason, Ohio : Thomson/South-Western, c2006. xlviii, 781 p. : ill. ; 29 cm. Includes bibliographical references and indexes. Advertising. 12897 12898 Advertising media planning Allen, Chris T. 12899 Semenik, Richard J. 12900 ddc BB 13733 13733 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2012-11-04 purchase 1 7 659.1 OGU 000026718 2025-07-15 00:00:00 2012-11-04 BB