TY  - BOOK
AU  - McGivern,Yvonne
TI  - The Practice of Market Research: An Introduction 
SN  - 9780273717072 (pbk. : alk. paper)
AV  - HF5415.2 .M3827 2009
U1  - 658.83 22
PY  - 2009///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes bibliographical references and index
ER  -