TY  - BOOK
AU  - Parsons, Elizabeth
AU  - Maclaran, Pauline
TI  - Contemporary Issues in Marketing and Consumer Behaviour
SN  - 9780750687393
U1  - 658.802 22
PY  - 2009///
CY  - Oxford
PB  - Elsevier,/ Butterworth-Heinemann, 2009
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -