01597cam a2200325 a 4500 15719199 20100301152010.0 090430s2010 caua |rb 001 0 eng 2009015073 9781412974912 (pbk.) 1412974917 (pbk.) (OCoLC)ocn318878805 DLC DLC BTCTA YDXCP C#P MNW DLC HF5823 .A758 2010 659.1 22 ALT Altstiel, Tom. 12688 Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. 2nd ed. Los Angeles : SAGE, 2010 c2010. xx, 347 p. : ill. (chiefly col.) ; 28 cm. Rev. ed. of: Advertising strategy. c2006. Includes bibliographical references and index. Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide. Advertising. 12689 Grow, Jean. 12690 Altstiel, Tom. Advertising strategy. 12691 ddc BB 13683 13683 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2010-03-15 purchase 324.00 302 6 19 659.1 ALT 000020212 2025-07-15 00:00:00 2017-02-06 BB