01850cam a2200325 a 4500 15596104 20100113111033.0 090123s2010 caua |rb 001 0 eng 2009002539 9781412970419 (pbk. : acidfree paper) 1412970415 (pbk. : acidfree paper) (OCoLC)ocn299381579 DLC DLC BTCTA YDXCP C#P BWX CDX DLC HF5415.127 .M66 2010 658.802 22 MOO Mooij, Marieke K. de, 1943- 12603 Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. 3rd ed. Los Angeles : SAGE, 2010 c2010. xviii, 323 p. : ill. ; 26 cm. Includes bibliographical references and index. The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy. Marketing. 12604 Target marketing Cross-cultural studies. 12605 Advertising Cross-cultural studies. 12606 Consumer behavior Cross-cultural studies. 12607 ddc BB 13660 13660 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2010-03-14 purchase 324.00 300 11 24 658.802 MOO 000020191 2025-07-15 00:00:00 2018-10-16 BB