TY  - BOOK
AU  - Mullin,Roddy
AU  - Cummins,Julian
TI  - Sales Promotion: How to Create, Implement & Integrate Campaigns that Really Work 
SN  - 9780749450212
AV  - HF5438.5 .M85 2008
U1  - 658.82 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page, 2008
KW  - Sales promotion
KW  - Marketing
N1  - Includes bibliographical references (p. 292) and index; Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion
UR  - http://www.loc.gov/catdir/toc/ecip082/2007042310.html
ER  -