01775cam a22003254a 4500 15042880 20090828065123.0 071012s2008 enka |rb 001 0 eng 2007042310 9780749450212 (OCoLC)ocn174501535 (OCoLC)174501535 DLC DLC BAKER BTCTA YDXCP BWKUK BWK DLC HF5438.5 .M85 2008 658.82 22 MUL Mullin, Roddy. 11711 Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins. 4th ed. London ; Philadelphia : Kogan Page, 2008 2008. xx, 300 p. : ill. ; 24 cm. Includes bibliographical references (p. 292) and index. Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion. Sales promotion. 11712 Marketing. 11713 Cummins, Julian. 11714 Table of contents only http://www.loc.gov/catdir/toc/ecip082/2007042310.html ddc BB 13469 13469 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2010-02-23 purchase 275.00 500 1 11 658.82 MUL 000019675 2025-07-15 00:00:00 2017-09-25 BB