TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of Services Marketing
SN  - 9780077116279
AV  - HF5415.13 .P3242 1994
U1  - 658.8 22
PY  - 2008///
CY  - London, New York
PB  - McGraw-Hill, 2008
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes Index; Includes bibliographical references (p. [331]-340) and index
ER  -