01478cam a22003254a 4500 13351302 20181121124904.0 030924s2004 nyua b 001 0 eng 2003063055 0743249380 DLC DLC DLC pcc HD69.B7 .A2154 2004 658.827 22 AAK Aaker, David A. 10057 Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. New York : Free Press, c2004. xviii, 348 p. : ill. ; 24 cm. Includes bibliographical references (p. [323]-327) and index. Brand name products Planning. 10058 Branding (Marketing) 10059 Brand name products Valuation Management. 10061 10060 Brand name products Management Contributor biographical information http://www.loc.gov/catdir/bios/simon053/2003063055.html Publisher description http://www.loc.gov/catdir/description/simon051/2003063055.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Sample text http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html ddc NB 13067 13067 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-12-21 purchase 7 658.827 AAK 000019285 2025-07-15 00:00:00 2013-11-12 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-12-21 purchase 10 38 658.827 AAK 000019286 2025-07-15 00:00:00 2017-12-19 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-12-21 purchase 4 3 658.827 AAK 000019287 2025-07-15 00:00:00 2011-12-06 BB