TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205493708
AV  - P90 .V53 2008
U1  - 302.23 22
PY  - 2008///
CY  - Boston, Massachusetts
PB  - Pearson Allyn and Bacon
KW  - Mass media
KW  - BUEsh
KW  - COMAME
KW  - August2015
N1  - Index :  p. 503-513; Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip076/2006100839.html
ER  -