TY  - GEN
AU  - Blythe, Jim.                 
TI  - Essentials of marketing
SN  - 0273693581 (alk. paper)
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -