00774nac a22002171u 4500 00265135 8176490946 658.802 M1351 1208 1208 McDonald, Malcolm. Marketing plans : how to prepare them, how to use them / Malcolm McDonald. 4th ed. New Delhi : Viva books private limited. 2000. xviii, 578 p. : ill. ; 25 cm. Includes index. Marketing Management. Marketing Planning. Institute of Marketing. BB 658.802M1351 1208 1208 0 0 0 0 MAIN MAIN 1ST 2006-08-27 Purchase 7 658.802 MCD 000003284 2025-07-15 00:00:00 2010-03-30 BB