TY  - GEN
AU  - Marconi, Joe.                
ED  - American Marketing Association.
TI  - Reputation marketing : building and sustaining your organization's greatest asset
SN  - 0070587639
U1  - 659.285 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Brand name products
KW  - Marketing
N1  - "American Marketing Association."; Includes bibliographical references (p. 225-226) and index
ER  -