TY  - GEN
AU  - Usunier, Jean-Claude.        
AU  - Lee,Julie
TI  - Marketing across cultures
SN  - 0273685295 (alk. paper)
U1  - 658.84 
PY  - 2005///
CY  - New York
PB  - Financial Times Prentice Hall,2005
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and index
ER  -