01001nac a22002411u 4500 97013807 0256228779 658.8 C5631 1189 1189 Churchill, Gilbert A. Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. 2nd ed. Boston : Irwin/McGraw Hill, c1998. xxiv, 630 p. : col. ill., maps ; 29 cm. Irwin series in marketing Includes bibliographical references (p. [587]-605) and indexes. Marketing. Peter, J. Paul. Publisher description http://www.loc.gov/catdir/description/mh023/97013807.html Table of contents http://www.loc.gov/catdir/toc/mh022/97013807.html BB 658.8C5631 1189 1189 0 0 0 0 MAIN MAIN 1ST 2006-08-27 Purchase 6 658.8 CHU 000003303 2025-07-15 00:00:00 2015-11-21 BB