01029nac a22002771u 4500 20201128013215.0 170925t2001 nyua frb 001 0 eng d 0071180265 9780071180269 EG-ScBUE eng EG-ScBUE EG-ScBUE 659.1 BEL ADV Belch, George E. 30954 (George Edward), 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 5th ed., International ed. New York : McGraw-Hill / Irwin, c.2001. (Various pagings) : ill. ; 29 cm. The McGraw-Hill / Irwin series in marketing Includes bibliographical references and index. Advertising. BUEsh 5632 Sales promotion. BUEsh 3306 Communication in marketing. BUEsh 3309 BUEsh BUSADM September2017 Belch, Michael A. 622 BB 659.1B427 ddc 1185 1185 0 0 ddc 0 0 MAIN MAIN 1ST 2007-02-28 Purchase 9 25 659.1 BEL 000003307 2025-07-15 00:00:00 2018-02-18 BB