00806nac a22002291u 4500010001500000020001500015082001700030090001500047100003400062245007500096250001200171260004800183300004300231504006400274650001500338650002700353700002000380700002200400942001900422999001500441952012000456  a2002075815  a981243512300a658.8bL2181  c1181d1181  aLamb, Charles W.             10aMarketing /cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.  a7th ed.  aAustralia :bThomson/South-Western,cc2004.  axxxviii, 774 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 742-744) and index. 0aMarketing. 0aMarketingxManagement.1 aHair, Joseph F.1 aMcDaniel, Carl D.  cBBk658.8L2181  c1181d1181  00104070aMAINbMAINc1STd2006-08-24ePurchasel8m22o658.8 LAMp000003311r2025-07-15 00:00:00s2018-11-19yBB