TY  - GEN
AU  - Lamb, Charles W.             
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 9812435123
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 742-744) and index
ER  -