01109cam a2200289 a 45000010009000000050017000090080041000260100017000670200024000840200021001080400018001290500029001470820021001761000029001972450081002262500012003072600035003193000040003545000020003946500033004146500030004478560076004778560088005539420012006419990017006539520149006701367752620171031123939.0040804s2002    ne a          001 0 eng    a  2004556468  a9780750683869(pbk.)  a0750683864(pbk.)  aDLCcDLCdDLC00aHF5415.13b.M369183 200204a658.802221bMCD1 aMcDonald, Malcolm.9572710aMarketing plans :bHow to prepare them, how to use them /cMalcolm McDonald.  a6th ed.  aAmsterdam :bElsevier,cc2007.  axvii, 675 p. :bcol. ill. ;c25 cm.  aIncludes index. 0aMarketingxManagement.95728 095729aMarketingxPlanning413Table of contentsuhttp://www.loc.gov/catdir/toc/els051/2004556468.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/els051/2004556468.html  2ddccBB  c11717d11717  00102ddc40708AlahramaMAINbMAINc1STd2009-06-01epurchaseg240.00h364l8m24o658.802 MCDp000016567r2026-03-04 00:00:00s2018-10-23yBB