01018cam a2200289 a 4500 13677526 20171031123939.0 040804s2002 ne a 001 0 eng 2004556468 9780750683869(pbk.) 0750683864(pbk.) DLC DLC DLC HF5415.13 .M369183 2002 658.802 21 MCD McDonald, Malcolm. 5727 Marketing plans : How to prepare them, how to use them / Malcolm McDonald. 6th ed. Amsterdam : Elsevier, c2007. xvii, 675 p. : col. ill. ; 25 cm. Includes index. Marketing Management. 5728 5729 Marketing Planning Table of contents http://www.loc.gov/catdir/toc/els051/2004556468.html Publisher description http://www.loc.gov/catdir/description/els051/2004556468.html ddc BB 11717 11717 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2009-06-01 purchase 240.00 364 8 24 658.802 MCD 000016567 2026-03-04 00:00:00 2018-10-23 BB