<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00862nac a22002051u 4500</leader>
  <controlfield tag="008">090530t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780618973378 (hbk. : library ed.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0618973370 (hbk. : library ed.)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">PRI</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Pride, William M.            </subfield>
    <subfield code="9">5628</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Foundations of marketing  /</subfield>
    <subfield code="c">William M. Pride, O.C. Ferrell.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">3rd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">Houghton Mifflin Co.,</subfield>
    <subfield code="c">c2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxi, 569 p. :</subfield>
    <subfield code="b">ill. (some col.) ;</subfield>
    <subfield code="c">29 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
    <subfield code="9">5629</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Ferrell, O. C.</subfield>
    <subfield code="9">5630</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BB</subfield>
    <subfield code="k">658.8PRI</subfield>
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11692</subfield>
    <subfield code="d">11692</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Alahram</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2009-05-30</subfield>
    <subfield code="e">purchase</subfield>
    <subfield code="g">204.00</subfield>
    <subfield code="h">364</subfield>
    <subfield code="l">3</subfield>
    <subfield code="m">8</subfield>
    <subfield code="o">658.8 PRI</subfield>
    <subfield code="p">000016548</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2021-07-06</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
