TY  - GEN
AU  - Haddad,Farid
TI  - The brand excellence handbook : : a new perspective in brand management to unleash the hidden powers of your brand 
SN  - 9771023594
U1  - 658.827 22
PY  - 2008///
CY  - Cairo
PB  - Dar El-Fikr El-Arabi
KW  - Product management
KW  - BUEsh
KW  - September2021
KW  - BUSADM
KW  - Reading book
ER  -