TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Basic marketing research: Using Microsoft Excel data analysis SN - 9780131354210 (pbk.) AV - HF5415.2 .B7787 2008 U1 - 658.830285554 22 PY - 2008/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Microsoft Excel (Computer file) KW - Marketing research N1 - Includes bibliographical references and index ER -