01001nam a22002775a 45000010009000000050017000090080041000260100017000670200018000840200015001020400013001170820020001301000027001502450084001772500043002612600040003043000042003445040052003866500034004386500021004727000026004937000028005199420012005479990017005599520147005761503031920071002070157.0071002s2007    ohu           000 0 eng    a  2007938581  a9780324584424  a0324584423  aDLCcDLC  222a658.8 bLAM1 aLamb, Charles W.9449710aEssentials of marketing /cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.  a6th ed.bPearson International Edition  aAustralia :bSouth-Western,cc2009.  axxix, 546 p. :bcol. ill. ; c28 cm.   aIncludes bibliographical references and index. 0 aMarketing xManagement.944980 aMarketing 944991 aHair, Joseph F.945001 aMcDaniel, Carl D.94501  2ddccBB  c11471d11471  00102ddc40708AlahramaMAINbMAINc1STd2009-04-30epurchaseg347.50h364l9m4o658.8  LAMp000016324r2025-07-15 00:00:00s2017-11-21yBB