TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 9780324584424
U1  - 658.8  22
PY  - 2009///
CY  - Australia
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index.
ER  -