TY  - BOOK
AU  - Kotler,Philip
AU  - Andreasen,Alan R.
TI  - Strategic marketing for nonprofit organizations
SN  - 0132325470
U1  - 658.8 22
PY  - 1996///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Nonprofit organizations--
KW  - Marketing
KW  - BUEsh
KW  - United States
KW  - BUSADM
KW  - August2015
N1  - Indexes : p. 617-632; Includes bibliographical references
ER  -